Users will soon have a updated setting that permits them to cut down on the quantity of AI-created content appearing in their streams. This step comes as the platform revealed that it currently hosts over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This shift aligns with a surge in content created by AI, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing video streams on another major platform primarily display AI-generated videos. A large amount of this content is considered “AI slop”, a phrase for substandard, bulk-generated content that is often illogical or bizarre.
“We know from our community that a lot of users like content produced via AI tools, from digital art to science explainers, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” stated a company executive.
Volume and Proportions
The service shared that there are currently over a billion videos on its service labeled as made with AI. Overall, in excess of 100 m pieces of content are uploaded to the platform every day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Members will be able to limit or boost the volume of AI content they see by opening the topic control setting in the application and picking the AI content topic. Other topics that are already be modified under the setting include current affairs, clothing, beauty, and choreography.
AI Disclosure Rules
Its rules oblige creators to tag convincing AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any realistic AI video that is unmarked can be deleted under its terms of service.
In addition, the platform will now apply an artificially created label to content created with its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This measure is designed to help prevent users from trying to evade the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar AI literacy fund for specialists and groups to develop educational content about responsible artificial intelligence. This program will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
The platform has supported its safety measures, following debate over intentions to make redundant hundreds of safety staff in the UK. TikTok is set to cut a significant number of roles in its trust and safety team in London, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content before it has to be seen by people. TikTok stated a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is the area in which a significant AI assistance is making a difference work at speed.”
